The Marketing/Underwriting Department
at KRUI develops and projects KRUI's image to the listening audience.
Skills learned in this department would be useful for those pursuing
a career in advertising or public relations. Students are able to write,
produce, and/or perform promotional messages, compose ad copy and layout,
and represent KRUI in dealings with area businesses. Students
will also be responsible for securing outside funding for KRUI by developing
and cultivating relationships with area businesses and organizing community
fundraising events.
Duties and Responsibilities
1) In consultation with the General
Manager, Program Director, and Music Director, develop and project KRUI's
image to the Iowa City/Coralville listening audience through promotions,
fundraising events, and giveaways.
2) In consultation with the Music
Director, coordinate and conduct interviews with as many bands as possible
who are in Iowa City to perform. These interviews may be via phone
or in person, live or taped. Live interviews should not exceed
fifteen (15) minutes.
3) The albums of bands that are appearing in Iowa City shall be "power rotated," provided KRUI owns a copy of the band's material and is helping to promote the concert. "Power rotation" is the playing of a band's music heavily to heighten the awareness of the upcoming concert. A power rotation schedule must be typed and posted in the air studio. The schedule will include:
a) who the band is
b) time of day to play the music
c) the name of the disc jockey who will air the music
A typed liner card will be made available to disc jockeys in the air studio to read on-air before or after playing the band KRUI is rotating. The liner card must include:
a) the name of the band
b) when and where the band is playing
c)
KRUI's involvement with the concert.
4) Develop and schedule on-air giveaways. For giveaways, a typed schedule must be posted in the air studio which includes:
a) item to be given away
b) name of disc jockey who will conduct the giveaway
c) location of item for pick-up or guest list, if applicable
d)
date of giveaway.
5) When applicable, place winners
of tickets and KRUI employees on guest lists to see events at no cost.
One guest list per KRUI employee, per week, on a first-come, first-serve
basis. All persons on guest list must be valid winners or KRUI
employees. A copy of each guest list must be given to the General
Manager.
6) Write and send press releases announcing
upcoming KRUI events, special programs, etc., The Daily Iowan and any
other relevant news media in the area. This must be done one week
in advance of the event or program provided the Administrative Director
is notified at least ten (10) days prior to the event.
7) Produce printed flyers, with approval
of General Manager, and post in residence halls, Cambuses, and around
Iowa City. The current KRUI logo must appear somewhere visible
on the flyer. Flyers may be general in nature or specific, such
as promoting a specialty music show. One new printed flyer shall
be produced and posted per month.
8) Regularly produce KRUI ads to
appear in The Daily Iowan or any other publication as budget will allow,
upon approval of General Manager.
9) Develop and make available to disc
jockeys a giveaway form in which to write the name, address, and phone
number of giveaway winners. The form must also leave space for
the name of the disc jockey who is giving the item away, the date, what
the item is, and how/when the item is to be acquired.
10) Keep a file of all giveaway winners
each semester.
11) Distribute KRUI literature to interested
members of the public.
12) Continually solicit local and corporate grants. A written report shall be given to the General Manager at the end of every month outlining:
a) the names of businesses and corporations contacted that month
b) the result of the meeting, including amount and terms of financial support, if any
c)
the wording of a grant/donation announcement, if a grant is solicited.
13) In consultation with the Programming,
Music, Administrative, and Production Departments, organize and coordinate
two (2) fundraising events per year. Fundraisers should take the
form of week-long pledge drives soliciting pledges from the listening
audience.
14) With Administrative Department,
conduct regular mailings to alumni and former station donors to solicit
funding.
15) Hire necessary staff and see
that they are properly trained to ensure Marketing Department duties
are completed without fail (see also Organizational Structure, Hiring
Procedure).
16) Evaluate Marketing Department staff
in accordance with Evaluation Procedures.
17) Attend all management meetings.
18) Perform any other reasonable duties
assigned by the General Manager.
19) The Marketing/Underwriting Director is required to fulfill 10 hours of office time per week.
Supervision is by the General Manager.
The Marketing/Underwriting Director has authority over the staff members of the Marketing Department.